Because I love the idea that a piece of printed paper can be designed to be both eye-catching and informative. Posters may be used for many purposes: they are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message.

I find it very challenging to find the right image that will describe a two and a half hour movie and to transform that one image in a recognizable symbol of that particular film.